Migration guide
Switching from Semrush to Amptomic
Semrush is great for the world's biggest brands and the world's biggest agencies. If you're neither, you're paying for a lot of features you'll never touch.
Why founders make the switch
- You're paying $129+/mo for keyword research and a backlink database — and using maybe 20% of it.
- You still need Surfer for content, Buffer for social, Pitchbox for outreach, Jasper for AI writing.
- Nothing in Semrush tells you what to do today — it just gives you data.
- AI search is missing entirely. ChatGPT/Gemini/Perplexity visibility is a 2026 problem Semrush hasn't shipped.
The 4-step migration
Most teams finish in under an hour. Daily action #1 lands within 24h.
- 1
Export your tracked keywords from Semrush
Position Tracking → Export → CSV. Skip the brand defence keywords, you can re-add those.
- 2
Connect your domain to Amp
One URL, one OAuth into GA4 + Search Console. Amp suggests competitors automatically (you can override).
- 3
Import your keyword list
Drop the CSV in, pick the country. Amp groups them into clusters and lines them up for daily rank tracking.
- 4
Cancel Semrush
Once you've got two weeks of Amp data, the comparison is obvious. Cancel from your Semrush profile settings — usually takes one click and a survey.
What you get on the other side
Keyword tracking (auto-clustered)
Content audit with AEO scoring
AI visibility tracking
Daily prioritised actions
Orbs satellite-site builder
Social, community and PR built in
Ready to make the switch?
14-day free trial. No card. Run them in parallel for two weeks if you want.
Other migrations: Ahrefs · Surfer SEO